Scoped to your channel, not to a package

How We Engage

We don’t sell tiers off a shelf. Every engagement starts with an audit of your actual channel, then a plan and a retainer scoped to your goals. A dedicated senior strategist, board-ready reporting, and no lock-ins — we re-earn the work every month.

The engagement

How it starts

Four steps from first conversation to a channel your board can watch and read. No pitch deck, no procurement theatre — a plan grounded in your own numbers.

1

Strategy call

A senior strategist — not an SDR — walks through where your channel is, where the business needs it to be, and whether we’re the right partner. Honest either way.

2

Channel audit & plan

We pull your real analytics — retention, traffic sources, funnel — and return a scored diagnosis with a prioritised plan tied to business goals, not view counts.

3

Scoped retainer

We scope a monthly engagement to the plan: cadence, formats, ads and editing at the depth your goals need. You see exactly what the team owns before anything starts.

4

Quarterly review

Every quarter we step back with you, judge the work against the goals we set, and re-scope for the next one. The relationship is earned, not locked in.

The standard

Always included

Whatever the scope, these don’t change. They’re how a serious company should expect a partner to run its channel.

A dedicated senior strategist

One accountable owner who knows your channel and your business — not a rotating ticket queue.

Weekly board-readable reporting

Numbers tied to business goals, in a format you can forward upward without editing.

You own everything

The channel, the accounts, the footage and every asset stay yours from day one. Nothing to unwind if we part ways.

No lock-ins

Retainers run month to month. We keep the work by earning it every month, not by contract.

Fit

Who this is for

We do our best work for people who already lead a market and want their channel to look like it.

CMO / VP Marketing

You answer to the board

You own the brand and you’re tired of vanity metrics. You want YouTube to influence pipeline, protect brand safety and win share of voice on the second-largest search engine — and reporting that stands up in front of the board.

Marketing head / brand director

You run the team we’d work with

You need execution you don’t have to babysit and reporting you can forward upward without rewriting it. You want a partner who operates like part of the team, not a vendor you chase.

Head of community & audience

You own the channel day to day

You’re carrying the comments, the uploads and the rights issues. You want the operations off your plate and copyright claims, takedowns and impersonators handled by people who’ve done it before.

Founder

The channel is your voice

You want thought leadership without becoming a full-time YouTuber. You care about taste, your time, and trusting the people who shape how you show up. We protect all three.

Who we’re not for

If you’re looking for the cheapest way to keep a channel alive — a body to post videos and hit a quota — we’re the wrong partner, and we’ll say so on the first call. We’re built for companies that treat YouTube as a channel worth running well.

Before you ask

Common questions

Every engagement starts with a strategy call and a channel audit, so the plan is built on your actual analytics rather than a template. From there we scope a monthly retainer to your goals and cadence. Retainers run month to month with no lock-ins, and we re-earn them every month.

You do, always. The channel, the accounts, the footage and every asset we produce stay in your ownership from day one. There are no proprietary tools you get locked into and nothing to unwind if we stop working together.

Yes. We regularly run the YouTube operating layer while a brand agency owns broader creative and a production house shoots. We define who owns what up front so there is no overlap, and we report in a format your other partners and your internal team can read.

Weekly, in a format built to be forwarded upward without editing. Reporting ties channel performance to the business goals we agreed at the audit — pipeline influence, share of voice, retention — rather than vanity metrics, so it holds up in a board or QBR setting.

Book a strategy call

Tell us about your channel and goals. A senior strategist replies within one business day.