Online Reputation Management Pricing

What Online Reputation Management Costs in 2026

Online reputation management pricing confuses most business owners because the industry deliberately keeps pricing vague. After working with dozens of businesses on their digital presence, here is what you should actually expect to pay.

Self-Service Tools: $50-500 Monthly

If you have time but limited budget, self-service platforms let you monitor and manage reputation yourself. These tools track review sites, social mentions, and search results, alerting you when attention is needed.

Popular options include BrandYourself starting around $50 monthly for individuals, Reputation.com's small business tier around $200-400 monthly, and Birdeye starting near $300 monthly with more automation.

The tradeoff is your time. These tools help you work more efficiently, but you still do the work.

Managed Services: $1,500-5,000 Monthly

Most businesses seeking professional help land in this range. Managed services include active review monitoring and response, content creation to build positive search presence, review generation campaigns to encourage satisfied customers, and monthly strategy consultations.

At this tier, expect a dedicated account manager who learns your business and handles day-to-day reputation work. The sweet spot for most small and medium businesses is $2,000-3,500 monthly.

Enterprise Solutions: $5,000-20,000+ Monthly

Multi-location businesses, franchises, and companies with complex reputation needs pay enterprise rates. This includes managing reviews across dozens or hundreds of locations, sophisticated competitor monitoring, executive reputation management, and rapid crisis response capabilities.

Reputation Repair: $15,000-100,000+

Businesses facing serious reputation damage, such as viral negative coverage, sustained attack campaigns, or years of accumulated negative reviews, require intensive repair campaigns. These typically run 6-12 months and involve legal review, aggressive content creation, and sustained suppression efforts.

Repair costs far exceed prevention costs, which is why proactive reputation management pays off.

What Affects Your Specific Price

Your current reputation state is the biggest factor. Clean reputation seeking protection costs less than damaged reputation needing repair.

Industry matters too. Regulated industries like healthcare, legal, and financial services require more careful approaches and cost more.

Geographic footprint, review volume, and desired response speed all influence pricing. A single-location business with 20 monthly reviews pays less than a 50-location franchise with hundreds.

Building Reputation Through Content

The most sustainable approach to reputation management is creating valuable content that naturally dominates search results and builds genuine audience trust. Video content on YouTube, in particular, tends to rank well and builds authentic connection with potential customers.

Want to discuss building positive reputation through content?Reach out to our team about video strategies that create lasting brand authority.