Online Reputation Management Pricing
Online Reputation Management Pricing
Online reputation management pricing ranges from $50-500/month for DIY monitoring tools to $25,000+/month for enterprise solutions with comprehensive crisis management and multi-location support. In 2026, typical pricing tiers include basic monitoring ($500-1,500/month), professional management ($1,500-5,000/month), and enterprise solutions ($5,000-20,000+/month). According to Capterra’s 2026 ORM pricing guide, average small business investment is $2,100/month for full-service reputation management.
ORM Pricing Tiers
DIY Monitoring ($50-500/month) provides self-service tools for basic review monitoring, alerts, and response templates. BrandYourself DIY starts at $50/month for personal reputation monitoring.
Basic Management ($500-1,500/month) includes automated monitoring across major review sites, professional response assistance, and monthly reporting. Entry-level platforms serve sole proprietors and small businesses.
Professional Management ($1,500-5,000/month) adds hands-on review responses, content creation, review generation campaigns, and strategic consultation. Podium ($289-449/month) and Birdeye serve this segment with comprehensive platforms.
Enterprise Solutions ($5,000-20,000+/month) deliver multi-location management, advanced AI analytics, sentiment tracking, competitive benchmarking, dedicated teams, and crisis response. Reputation.com dominates enterprise ORM.
Reputation Repair ($15,000-100,000+) requires intensive 6-12 month campaigns including SEO content creation, legal action, crisis management, and sustained monitoring for businesses facing serious reputation damage.
Pricing Factors
Business size, number of locations, review volume, existing reputation status, industry competitiveness, desired response speed, and crisis management needs all impact pricing. Search Engine Journal’s 2026 analysis notes businesses with severe reputation issues pay 3-5x standard rates.
Value-Driven Reputation Building
ORM pricing protects existing reputation but doesn’t create compelling content that builds trust proactively. Onewrk provides professional video production and YouTube channel management starting at $499/month—delivering authentic content that attracts audiences and builds positive reputation organically. Strategic video marketing creates sustainable brand authority, often reducing long-term ORM costs by building positive reputation foundation.
