How Much Does AI Video Generator Cost
How Much Does AI Video Generator Cost
AI video generators cost between $0 for limited free plans to $500+ monthly for enterprise solutions. Most individuals and small businesses spend $20-60 monthly on standard plans, while agencies and larger companies invest $100-300+ monthly for professional features. According to Software Advice’s 2026 pricing study, the average business spends $47/month on AI video generation tools.
Pricing Structure Breakdown
Free Tiers allow 5-10 minutes of video creation monthly with watermarks, limited resolution (usually 720p), and restricted features. Platforms like Synthesia and Pictory offer free trials but require upgrades for serious use.
Starter Plans ($20-40/month) remove watermarks, enable HD exports, and provide 10-30 video minutes monthly. These suit content creators publishing 2-4 videos weekly on social media. Expect limitations on voice options, templates, and export formats.
Professional Plans ($50-150/month) unlock advanced features including custom branding, premium voices, API access, priority rendering, and team collaboration. These plans target marketing teams and agencies managing multiple clients or projects.
Enterprise Solutions ($300-500+/month) provide unlimited video creation, dedicated support, custom integrations, and enhanced security. Large organizations use these plans for at-scale content production across departments.
Hidden Costs to Consider
Beyond subscription fees, factor in learning curve time, stock footage or music licenses if needed, and potential costs for complementary tools. Gartner’s technology research estimates that tool training and workflow integration add 20-30% to total first-year costs.
Professional Video Production ROI
While AI generators offer affordable entry points, they lack strategic guidance and customization. Onewrk delivers comprehensive video strategy, professional production, and YouTube optimization starting at $499/month—providing dedicated expertise that ensures every video drives measurable business results. For companies serious about video marketing, professional services deliver significantly higher ROI than DIY tools alone.
