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YouTube Studio is the one-stop solution to create a powerful presence, optimise your videos and create a successful channel on the platform. This article will provide all you need to know about YouTube Studio so you can leverage its robust features and improve your performance on the platform.
What is YouTube Studio
YouTube Creator Studio is a free web-based tool provided by YouTube to help its creators manage their channels. You can upload and edit videos, as well as monitor and evaluate their performance owing to its user-friendly interface and a wide array of features.
By using YouTube Studio, creators can grow their audiences and monetise their content with the help of the various services like video management, video analytics, and monetization options.
Mastering YouTube Studio is essential to a growing youTube channel.
How to access YouTube Studio
There are some prerequisites to accessing YouTube studio which have been listed below:-
A Google Account
A Youtube Account
YouTube channel
Once you meet these requirements, you are ready to head to YouTube studio. You can access it through any of the following steps:-
Login to your YouTube account and click on your profile icon. You can select YouTube studio from the dropdown menu that opens up.
Use your web browser to directly visit studio.youtube.com.
Setting up your YouTube Studio
If you are just starting out as a content creator on YouTube, you need to customise several aspects of your channel using the Settings tab in YouTube studio.
What can you change in the Settings tab?
You can connect your channel with AdSense or Google ads to enable monetisation options.
You can also change the currency preferences.
The ‘Channel’ option lets you select keywords to define what topics your YouTube channel focuses on.
You can change the country you are creating videos from.
Under ’Advanced Settings’ you can enable auto- generated subtitles.
Enable or disable ads.
You can assign roles to your viewers, under the Community tab.
Under Settings, you can also determine if your channel content is made for children. This affects the type of advertisements that show on your videos and if background play is available.
Feature eligibility unlocks different features as your channel grows.
The Upload Defaults tab makes your work easier if you upload a lot of videos. It lets you pre-determine phrases that always form a part of your title, your video’s visibility and if you want specific tags for every video.
Advanced Upload settings lets you determine the kind of licence on your video- Standard YouTube licence does not let anyone copy your content, while creative commons allows anyone on YouTube to use your videos. You can categorise your videos under specific categories as well.
Permissions allows you to permit people to comment on your videos, upload videos on your channel or edit and delete videos.
Finally, YouTube has several terms of service which you can go over in the Agreements section and it is important to keep these terms in mind before starting on your YouTube journey.
Using YouTube Studio
Let’s navigate the different features of YouTube Studio and learn how they can help you grow your channel:
Dashboard- Dashboard is the homepage of YouTube studio that gives a high-level overview of recent channel activity. You'll discover analytics on the performance of your most recent video and livestream, your current subscriber count, and a summary of your views and watch time over the last 28 days. The dashboard lets you upload new videos or go live. It also displays channel achievements and top performing videos. You can check recent comments, recent subscribers and YouTube news displayed as various widgets.
Contents Tab- The Contents Tab is where your videos and live streams can be found. This tab presents data on your videos and live streams in a table format. You can perform the following activities on the Contents Tab:-
View the visibility of your videos and lives (public, private or unlisted)
Check if YouTube has imposed any copyright violations on your videos.
You can view video wise analytics, the date on which a video was published, the number of views and comments and the ratio of likes to dislikes.
Use the video editor by clicking on the pen icon to edit video titles, video descriptions, video thumbnails and add tags.
You can also filter what data you want to access according to your preferences. It can be related to video titles, views, visibility, description etc.
Playlists Tab- The Playlist Tab lets you organise, create and edit your playlists. Playlists are set to auto-play –after a viewer completes watching one video, another will start immediately, increasing your watch time. Playlists are crucial to your growth strategy.
Analytics Tab- YouTube Analytics helps you make data driven decisions to improve your content strategy and increase traffic. It helps you determine if a video is performing well with respect to various metrics like views, impressions, audience retention rate and much more. We have created more detailed blogs on Basic and Advanced YouTube Analytics, which you can check out to optimise your videos.
Comments Tab- With the help of the Comments Tab in YouTube Creator Studio, you can reply to comments, block spam commenters, and add likes or hearts to highlight your interactions with your viewers.
In order to keep its environment safe and respectable, YouTube uses the "hold for review" status. "Hold for review" refers to a comment on a YouTube video that has been flagged as inappropriate by the YouTube community or by the video's creator.
When a comment is held for review, it is temporarily hidden from public view and reviewed by YouTube for compliance. If the comment is found to violate the guidelines, it may be removed permanently, otherwise it is reinstated.
You can also view if other channels have mentioned you in any comment, which can increase engagement and grow your channel.
With this tool, creators can actively communicate with and establish strong relationships with their audience.
Subtitles Tab- The subtitles tab allows you to create subtitles for a particular video. YouTube has auto-generated subtitles for most videos. These subtitles can be downloaded, deleted or edited as per your requirements. If you want to add your own subtitles, you can either type it manually by clicking on the ‘Add’ button, or upload a document. YouTube also lets you auto sync the subtitles with the videos once you upload a transcript.
A study conducted by Verizon in 2019 found that 80% of your audience are more likely to watch an entire video when captions are available. Hence, adding subtitles to your video can help retain and engage your viewers.
Copyright Tab- Creators can manage any copyright-related issues on their channel with the help of the Copyright Tab in YouTube Studio. This area offers details on any copyright complaints that have been filed as well or if any other video on YouTube has copied your content without proper permissions. It also provides resources to refute copyright assertions if necessary.
When a video is reported for copyright violation, the platform may block, mute, or remove it. Both the creators and the copyright owners are protected by this function, which helps to ensure that creators are in accordance with copyright laws and regulations.
Monetisation Tab- The Monetisation tab in YouTube Creator Studio is a feature that allows creators to manage the monetisation of their videos. You can check if your videos are suitable for videos, that is if brands want to advertise on your videos and there are no community strikes on the channel.
The Merchandise tab- under monetisation lets you add any personalised items like t-shirts or other products so your subscribers can access them.
Membership tab- allows your audience to pay and become members of your channel and you can create exclusive videos for them.
Supers are donations you receive from your audience who use the super chat feature during a live stream. Super Chat is a paid chat feature on YouTube that allows viewers to purchase messages that stand out in the chat stream during live streams.
The messages appear in a different colour and are pinned to the top of the chat stream for a specified amount of time, making them more prominent and noticeable to other viewers and the live streamer.
When is Monetisation Available?
Monetisation is only available if you are a part of the YouTube Partner Program. To become eligible for this program you need:-
1,000 subscribers with 4,000 watch hours in the last 12 months, OR 1,000 subscribers with 10 million Shorts views in the last 90 days.
An active AdSense Account to link to your channel.
Zero community strikes
Your country has to be a region where the YouTube Partner Program is available.
Customisation Tab- This tab allows you to see how your channel is being viewed by the audience. For an established channel, you will find a channel trailer along with a list of popular uploads, live streams, shorts. This tab allows you to edit how your channel looks to your subscribers or prospective subscribers.
Audio Library- In YouTube Studio, the audio library tab is where you can get free music and sound effects to use in your content. You can ‘favourite’ the audio that you would want to use in the future. Most of the audios in this tab do not require any attribution, but you should check before using an audio track to prevent copyright infringement.
Need for YouTube Studio
YouTube Studio is a must-have tool for content creators looking to build a thriving channel on the platform. It provides a wealth of features and tools that help you manage your channel, monitor your performance, and monetize your content with ease.
YouTube Studio offers powerful analytics that provide valuable insights into your audience, allowing you to understand their preferences, interests, and behaviours. This data can be used to tailor your content and optimise your videos for maximum impact and engagement. You have the tools to effectively manage your channel, add collaborators, and interact with your audience directly from the studio.
YouTube Studio provides you with monetization features that help in developing a steady stream of income, allowing you to grow your channel and take your YouTube career to the next level.
Conclusion
YouTube studio is more than a set of features- it is an empowering experience that helps you on your journey to becoming a thriving online presence. It is a game changer when it comes to making data driven decisions related to content and taking your channel to the next level. Whether you’re just starting out or figuring out ways to grow your channel, combining YouTube Creator Studio with your passion can prepare you for success and help you achieve your objectives much more efficiently.
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