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Engage students, showcase programs, and expand your institution's reach through video.
Book Your Strategy CallIn today's digital-first world, educational institutions face increasing competition for student enrollment, fundraising, and community engagement.
Our specialized YouTube management services help schools, colleges, and universities create compelling video content that showcases your campus, academic programs, faculty expertise, and student success stories.
With Onewrk as your YouTube partner, you'll engage prospective students, connect with alumni, and demonstrate your institution's value through professional, strategic video content.
Our specialized services designed for schools, colleges, and universities
Virtual campus tours that showcase your facilities, learning environments, and campus culture to prospective students and families.
Detailed overviews of academic programs, featuring faculty interviews, course highlights, and career outcomes for graduates.
Showcase your faculty's thought leadership, research initiatives, and teaching excellence through engaging interviews and lectures.
Compelling testimonials and profiles of current students and alumni that highlight the transformative impact of your institution.
Dynamic coverage of campus events, athletics, performances, and student activities that showcase your vibrant community.
Strategic videos designed to guide prospective students through the application process and answer common questions.
How we've helped educational institutions grow through YouTube
We developed a comprehensive YouTube strategy for this liberal arts college, focusing on academic program highlights, student testimonials, and campus culture videos.
Our video content strategy helped this business school showcase its MBA program, faculty expertise, and alumni success stories, significantly improving applicant quality.
How we create high-performing YouTube content for educational institutions
We begin by thoroughly understanding your institution's mission, values, academic offerings, target student demographics, and unique differentiators. We conduct stakeholder interviews with administration, faculty, and students to identify compelling story opportunities.
We develop a comprehensive content calendar aligned with your academic calendar, admissions cycles, and institutional goals. We identify key messages and stories that will resonate with prospective students, parents, alumni, and donors.
Our education video specialists coordinate and execute on-campus filming, working respectfully within your academic environment. We capture authentic moments that showcase your institution's unique character, academic excellence, and student experience.
We craft compelling narratives that communicate your institution's values and benefits while emotionally connecting with viewers. Our editing approach emphasizes authenticity, clarity, and emotional impact.
We organize your YouTube channel with program-specific playlists, clear calls-to-action, and strategic optimization for education-related search terms to maximize visibility with prospective students and other key audiences.
Common questions about YouTube marketing for educational institutions
YouTube helps increase enrollment by allowing prospective students to experience your campus culture, academic programs, and student life before applying. Our education clients report that compelling video content significantly improves conversion rates at every stage of the admissions funnel—from initial awareness to application completion and enrollment deposits. Videos help prospective students envision themselves at your institution, making them more likely to apply and enroll.
The most effective videos for educational institutions include authentic student testimonials, day-in-the-life content, virtual campus tours, program-specific overviews, faculty research spotlights, and alumni success stories. Content that provides genuine insight into the student experience typically generates the highest engagement. We'll recommend a strategic mix based on your specific institutional goals, whether that's increasing applications, improving yield rates, or enhancing donor engagement.
We have extensive experience working within educational environments and understand the importance of minimizing disruption. Our team coordinates carefully with your communications office, facilities department, and academic units to schedule filming around class schedules, exams, and campus events. We can also develop efficient production schedules that group filming by location to minimize our presence in any one area. Additionally, we follow all campus protocols regarding permissions, student privacy, and facility access.
We take student privacy very seriously and operate in full compliance with FERPA regulations. We work with your institution to obtain appropriate release forms from all students featured in videos. For general campus footage, we can post filming notices and establish "no filming" zones. We're also experienced in creating compelling content that showcases your campus and programs while respecting student privacy, including techniques for capturing authentic campus energy without identifying specific students.
We measure ROI through multiple metrics relevant to educational institutions: increases in website traffic from YouTube, application inquiry form submissions, virtual tour registrations, and overall engagement with admissions content. We can implement tracking parameters and work with your CRM systems to attribute enrollments influenced by video content. For advancement-focused content, we track alumni engagement metrics and donor response rates. We provide comprehensive monthly reports that align these metrics with your institutional goals.
Book a free strategy call with our education video specialists today.
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