An expert breakdown of Kevin Stratvert's YouTube strategy, content approach, growth tactics, and the key lessons businesses can learn from this channel.
Kevin Stratvert is a former Microsoft product manager who built one of YouTube's most successful software tutorial channels. His channel demonstrates how a single subject-matter expert can create an enormous library of evergreen content by systematically covering software tools that millions of people use daily. His approach is methodical: identify high-search-volume software questions and create definitive tutorial content.
Kevin targets specific software questions that millions of users search for monthly -- 'how to use Excel VLOOKUP,' 'Google Sheets tutorial,' 'Outlook tips.' Each video is a definitive answer to a specific search query.
Software tutorials remain relevant for months or years, generating consistent views long after publication. Kevin's back catalog continues driving the majority of channel traffic and revenue.
As a former Microsoft PM, Kevin brings genuine insider expertise. His tutorials go beyond surface-level walkthroughs to explain why features work the way they do and share professional-grade workflows.
Rather than chasing trends, Kevin systematically covers every major software tool and feature. This completeness makes his channel the go-to destination for anyone learning productivity software.
Comprehensive screen-recorded tutorials walking through specific software features, tools, and workflows step by step with clear narration and visual annotations.
Full beginner-to-intermediate courses for major software platforms that serve as go-to onboarding resources for new users.
Quick tip videos highlighting lesser-known features, keyboard shortcuts, and productivity hacks that save time for daily software users.
Timely coverage of new software releases, updates, and feature launches that capture search traffic during peak interest windows.
Kevin's success is built on systematically identifying and answering questions that millions of people search for. Research what your audience is searching for and create definitive content for those queries.
Tutorial and educational content compounds in value over time. Prioritize content that remains useful for years rather than chasing short-lived trending topics.
Real-world experience in your field creates content that cannot be replicated by generalists. Your professional knowledge is your unfair advantage on YouTube.
Covering a topic area thoroughly and consistently positions your channel as the definitive resource. Viewers who trust one of your videos will return for more.
Onewrk helps businesses build tutorial-style YouTube channels that capture search traffic and establish expertise. Our team identifies high-value search queries, creates professional content, and manages channels for sustainable growth.
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