Data-driven content strategies built for online retail. We help DTC brands, online retailers, and marketplace sellers build content programs that drive organic traffic, reduce ad dependency, and build brand authority beyond Amazon -- delivering 3.2x content ROI.
Amazon dominates product search results with massive domain authority. Without a content strategy that targets buying guides, comparison articles, and long-tail product queries, your store is invisible to organic shoppers who never make it past marketplace listings.
You are publishing blog posts and social media content, but none of it translates to sales. Without a strategy that maps content to the customer buying journey and includes clear conversion paths, your content is just noise that never reaches the checkout page.
Black Friday, holiday shopping, back-to-school, Prime Day -- every season demands different content, but you are always scrambling at the last minute. Without a content calendar built around your peak selling cycles, you miss the window when customers are ready to buy.
We analyze your existing product pages, blog content, and category pages against competitors. We identify content gaps by product category, map keyword opportunities Amazon is not covering, and find quick wins that can drive immediate traffic and conversions.
We build detailed buyer personas for each product category, mapping their research questions, comparison criteria, and purchase triggers at every stage. This becomes the foundation for content that moves shoppers from discovery to checkout.
We deliver a 3-6 month editorial calendar organized by product category, content type, and selling season. Each piece includes keyword targets, conversion goals, and is timed to rank before your peak demand periods like Black Friday, holiday shopping, and seasonal launches.
We establish measurable KPIs tied to organic traffic, conversion rate, and revenue attribution. Monthly or weekly reporting shows which content drives sales, and we continuously optimize the strategy based on real performance data and seasonal trends.
Built a buying guide and comparison content strategy across 8 product categories. Content now drives 47% of new customer acquisitions, reducing paid ad dependency by over a third.
Created a style guide and trend content program positioning the brand as a category authority. Educational content reduced the customer decision cycle by 23% compared to paid acquisition alone.
Replaced paid search dependency with organic content strategy targeting high-intent product and ingredient keywords. Within 8 months, organic content generated more orders than their $38K/month ad budget.
Comprehensive analysis of your existing product pages, blog content, and category pages. We identify high-performers, content gaps, thin product descriptions, and opportunities to outrank competitors on key product and category searches.
Deep analysis of how competing e-commerce brands, DTC retailers, and marketplace sellers are winning with content. We identify gaps in their strategy that become your competitive advantage in organic search.
3-6 month content calendar organized by product category, selling season, and content type. Each piece includes keyword targets, conversion goals, and is timed to rank before peak demand periods like Black Friday and holiday shopping.
Measurable goals tied to organic revenue, conversion rate, and customer acquisition cost. Clear dashboards that prove content ROI and show exactly which pieces drive sales for your store.
Detailed buyer personas for each product category mapping research queries, comparison criteria, price sensitivity, and purchase triggers. Content is then tailored to meet shoppers at every stage of the buying journey.
Templates and guidelines for product descriptions, category pages, buying guides, and comparison content that rank in search and convert browsers into buyers. Built to scale across your entire catalog.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can drive organic traffic, reduce ad spend, and build lasting brand authority beyond Amazon.