Data-driven content strategies built for fitness and wellness. We help gyms, fitness studios, wellness brands, and health coaches build membership-focused content programs that drive sign-ups, establish trainer authority, and deliver 3.2x content ROI.
You post exercise demos, motivational quotes, and transformation photos whenever someone has time. There is no editorial calendar, no keyword targeting, and no connection between content and membership goals. Random posting creates random results.
Fitness influencers with millions of followers own the top search results and social feeds. Your gym or studio cannot compete on generic workout content. Without a strategy that leverages your local expertise, real facilities, and community, your content disappears into the noise.
January resolutions, spring fitness pushes, and fall back-to-school campaigns require weeks of content ramp-up. Without a planned content calendar tied to these seasonal peaks, you scramble for content when you should be converting members.
We analyze your existing content across all platforms, map content gaps by class type and member journey stage, and identify quick wins. We also audit competitor content to find topics and formats they are missing in your local market.
We build detailed member personas for each program type, mapping their questions, motivations, and decision triggers from awareness to sign-up to long-term retention. This becomes the foundation for content that converts browsers into members.
We deliver a 3-6 month editorial calendar organized by content pillar, platform, and seasonal campaign. Each piece includes keyword targets, conversion goals, and trainer involvement requirements. Seasonal membership drives are planned months in advance.
We establish measurable KPIs tied to membership sign-ups, organic traffic, and content engagement. Monthly or weekly reporting shows what content drives real membership growth, and we continuously optimize the strategy based on performance data.
Built a location-based content strategy covering 8 facilities and 12 class types. Local SEO content now drives 47% of new membership inquiries, replacing dependency on paid social ads.
Created a trainer thought leadership program positioning their coaches as local experts. Educational content on specialized training methods reduced the trial-to-membership decision cycle by 23%.
Replaced paid acquisition dependency with organic content strategy targeting high-intent wellness keywords. Within 8 months, organic content generated more subscription sign-ups than their $38K/month ad budget.
Comprehensive analysis of your existing content across all platforms and class types. We identify high-performers, content gaps, outdated program information, and opportunities to outrank local competitors on key fitness topics.
Deep analysis of how competing gyms, studios, wellness brands, and local fitness influencers are winning with content. We identify gaps in their strategy that become your competitive advantage in your market.
3-6 month content calendar organized by content pillar, platform, seasonal campaign, and member journey stage. Each piece includes keyword targets, conversion goals, and trainer involvement requirements.
Measurable goals tied to membership sign-ups, organic traffic, and content engagement. Clear dashboards that prove content ROI to gym owners, studio managers, and wellness brand leadership.
Detailed member personas for each program type mapping fitness goals, motivations, schedule constraints, and decision triggers. Content is then tailored to meet prospects at every stage of their membership journey.
Pre-planned content campaigns for every major fitness season: New Year resolution drives, spring fitness pushes, summer body prep, back-to-school, and holiday gift memberships. Each campaign includes content timelines, ad amplification, and email sequences.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can drive membership sign-ups and build trainer authority in your market.