Data-driven content strategies built for food & beverage. We help CPG brands, restaurants, craft beverage companies, and food retailers build recipe-driven content programs that grow brand authority, shorten the path to purchase, and deliver 3.2x content ROI.
Holiday recipes, summer grilling content, and back-to-school meal plans get published after peak search demand has passed. Without a content calendar built 6-12 months ahead, your seasonal campaigns miss the window when consumers are actually searching.
Food content is visual, labor-intensive, and perishable. Every recipe needs photography, video, and styled plating. Without a scalable production workflow, your team burns out trying to keep up with the volume that food audiences expect.
Food bloggers, recipe aggregators, and media companies like Bon Appetit and Tasty dominate search results for every recipe and food keyword. Without a focused strategy targeting brand-specific content that bloggers cannot replicate, your brand gets buried.
We analyze your existing content against competitors, map content gaps by product line, recipe category, and consumer intent. We audit your visual content pipeline and identify which formats are driving engagement and which are falling flat.
We build detailed consumer personas for each product line, mapping their discovery triggers, recipe search behavior, purchase decision points, and loyalty drivers. This becomes the foundation for content that meets consumers at every stage from awareness to repeat purchase.
We deliver a 6-12 month editorial calendar organized by season, product launch, cultural food moment, and platform. Each piece includes keyword targets, visual production requirements, and pre-production timelines so content is ready before peak demand.
We establish measurable KPIs tied to brand awareness, organic traffic, recipe engagement, and purchase intent. Monthly or weekly reporting shows what content drives real business results, and we continuously optimize the strategy based on performance data.
Built a recipe-driven content strategy across 8 product lines. Seasonal content calendar ensured recipes were live 4-6 weeks before peak search demand. Recipe content now drives 47% of new website traffic.
Created a brand storytelling content program highlighting sourcing, craft process, and cocktail recipes. Educational content reduced the consumer decision cycle by 23% compared to paid advertising alone.
Replaced paid search dependency with organic content strategy targeting high-intent local food keywords and menu-driven content. Within 8 months, organic content generated more online orders than their $38K/month ad budget.
Comprehensive analysis of your existing content across all product lines and platforms. We identify top-performing recipes, content gaps, outdated assets, and opportunities to outrank competitors on high-value food and beverage keywords.
Deep analysis of how competing brands, food bloggers, and media companies are winning with content. We identify gaps in their strategy that become your competitive advantage in search results and social feeds.
6-12 month content calendar organized by season, holiday, product launch, and cultural food moment. Each piece includes keyword targets, visual production specs, and pre-production timelines to capture peak demand windows.
Measurable goals tied to brand awareness, organic traffic, recipe engagement, and purchase conversions. Clear dashboards that prove content ROI to brand managers and marketing directors.
Detailed consumer personas for each product line mapping dietary preferences, recipe search behavior, shopping habits, and purchase triggers. Content is then tailored to meet consumers at every stage of their food discovery and buying journey.
Scalable recipe content production system including SEO-optimized formats, photography shot lists, video content templates, and distribution workflows. We build a repeatable system so your team produces high-quality food content without constant reinvention.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can grow brand authority, drive recipe engagement, and shorten the path to purchase.