Data-driven content strategies built for healthcare. We help hospitals, health systems, medical practices, and health tech companies build HIPAA-aware content programs that drive patient acquisition, establish physician thought leadership, and deliver 3.2x content ROI.
Legal and compliance teams slow content to a crawl. Every blog post, video, and social media update needs medical review, HIPAA clearance, and legal sign-off. Without a streamlined process, good content ideas die in approval queues.
Doctors are busy. They don't have time to write blog posts, record videos, or review social media drafts. Without a strategy that minimizes physician time while maximizing their expertise, your content lacks clinical authority.
WebMD, Healthline, and Cleveland Clinic dominate search results. Without a focused content strategy targeting niche procedures, local markets, and specific patient populations, your content gets lost in a sea of medical information.
We analyze your existing content against competitors, map content gaps by service line and patient journey stage, and identify quick wins. We also audit your compliance workflow to find bottlenecks slowing content production.
We build detailed patient personas for each service line, mapping their questions, concerns, and decision triggers at every stage. This becomes the foundation for content that meets patients where they are in their healthcare journey.
We deliver a 3-6 month editorial calendar organized by service line, topic cluster, and platform. Each piece includes keyword targets, compliance notes, and a streamlined review process that gets content published without months of delays.
We establish measurable KPIs tied to patient acquisition, organic traffic, and content engagement. Monthly or weekly reporting shows what's working, and we continuously optimize the strategy based on real performance data.
Built a service-line content strategy across 12 specialties. Streamlined compliance review from 3 weeks to 3 days. Content now drives 47% of new patient inquiries.
Created a thought leadership content program positioning their physicians as experts. Educational content reduced the patient decision cycle by 23% compared to paid acquisition alone.
Replaced paid search dependency with organic content strategy targeting high-intent procedure keywords. Within 8 months, organic content generated more patient inquiries than their $42K/month ad budget.
Comprehensive analysis of your existing content across all service lines. We identify high-performers, content gaps, outdated medical information, and opportunities to outrank competitors on key healthcare topics.
Deep analysis of how competing health systems, practices, and health tech companies are winning with content. We identify gaps in their strategy that become your competitive advantage.
3-6 month content calendar organized by service line, topic cluster, platform, and patient journey stage. Each piece includes keyword targets, compliance notes, and physician input requirements.
Measurable goals tied to patient acquisition, organic traffic, and content engagement. Clear dashboards that prove content ROI to hospital administrators and practice owners.
Detailed patient personas for each service line mapping questions, concerns, insurance considerations, and decision triggers. Content is then tailored to meet patients at every stage of their healthcare journey.
Streamlined content approval process that includes medical review, HIPAA clearance, and legal sign-off without the typical 3-week bottleneck. We build compliance into the workflow, not on top of it.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can drive patient acquisition and build physician thought leadership.