Data-driven content strategies built for the legal industry. We help law firms, legal practices, and legal tech companies build bar-compliant content programs that drive client acquisition, establish attorney thought leadership, and deliver 3.2x content ROI.
State bar advertising rules restrict what you can say, how you can say it, and where you can say it. Every blog post, video, and social update needs ethical review. Without a compliant content framework, firms either publish nothing or risk disciplinary action.
Lawyers bill by the hour. Every hour spent writing blog posts or recording videos is an hour not spent on billable work. Without a strategy that minimizes attorney time while maximizing their expertise, your content lacks the legal authority clients are looking for.
Legal directories, LegalZoom, Avvo, and FindLaw dominate search results for broad legal terms. Without a focused content strategy targeting niche practice areas, local markets, and specific legal scenarios, your firm gets buried beneath aggregator sites that spend millions on SEO.
We analyze your existing content against competitors, map content gaps by practice area and client journey stage, and identify quick wins. We also audit your ethical compliance workflow to find bottlenecks slowing content production and flag any content that may not meet current bar standards.
We build detailed client personas for each practice area, mapping their legal questions, concerns, and decision triggers at every stage. This becomes the foundation for content that meets prospective clients where they are, from initial legal question to consultation booking to case retention.
We deliver a 3-6 month editorial calendar organized by practice area, topic cluster, and platform. Each piece includes keyword targets, bar compliance notes, and a streamlined ethical review process that gets content published without weeks of delays.
We establish measurable KPIs tied to client acquisition, organic traffic, and content engagement. Monthly or weekly reporting shows what is working, and we continuously optimize the strategy based on real performance data and consultation conversion rates.
Built a practice-area content strategy across 8 legal specialties. Streamlined bar compliance review from 2 weeks to 2 days. Content now drives 47% of new consultation requests.
Created a thought leadership content program positioning their attorneys as experts. Educational content about common injury claims reduced the client decision cycle by 23% compared to paid acquisition alone.
Replaced paid search dependency with organic content strategy targeting high-intent legal keywords. Within 8 months, organic content generated more consultation requests than their $38K/month ad budget.
Comprehensive analysis of your existing content across all practice areas. We identify high-performers, content gaps, outdated legal information, and opportunities to outrank competitors on key legal topics and practice area keywords.
Deep analysis of how competing law firms, legal directories, and legal tech companies are winning with content. We identify gaps in their strategy that become your competitive advantage in local and practice-area search results.
3-6 month content calendar organized by practice area, topic cluster, platform, and client journey stage. Each piece includes keyword targets, bar compliance notes, and attorney input requirements.
Measurable goals tied to client acquisition, organic traffic, and content engagement. Clear dashboards that prove content ROI to managing partners and firm leadership with metrics tied to consultation bookings and retained cases.
Detailed client personas for each practice area mapping legal questions, concerns, budget considerations, and decision triggers. Content is then tailored to meet prospects at every stage from initial legal question to consultation booking.
Streamlined content approval process that includes ethical review, bar advertising rule compliance, and attorney sign-off without the typical multi-week bottleneck. We build compliance into the workflow, not on top of it, so content ships on schedule.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can drive client acquisition and establish your attorneys as thought leaders.