Data-driven content strategies built for manufacturing. We help industrial manufacturers, B2B suppliers, and OEMs build technical content programs that establish thought leadership, generate qualified leads, and deliver 3.2x content ROI across the entire buyer journey.
Your audience is engineers, procurement managers, and plant operators. They see through marketing fluff instantly. Without technically accurate, specification-driven content, your website loses credibility with the exact buyers you need to reach.
Manufacturing sales cycles run 6-18 months with multiple decision-makers. Without content mapped to each stage -- from the engineer researching solutions to the CFO approving budgets -- leads go cold and competitors fill the gap.
Distributors, industry publishers, and larger OEMs dominate search results for your products and capabilities. Without a focused content strategy targeting specific applications, materials, and technical use cases, your expertise stays invisible to buyers actively searching for solutions.
We analyze your existing content against competitors, map content gaps by product line and application, and identify quick wins. We also audit your technical documentation to find repurposing opportunities that turn specs into searchable content.
We build detailed buyer personas for engineers, procurement teams, and C-suite decision-makers, mapping their questions, evaluation criteria, and decision triggers at every stage. This becomes the foundation for content that moves prospects through the long B2B sales cycle.
We deliver a 3-6 month editorial calendar organized by product line, topic cluster, and platform. Content is aligned to your trade show schedule, product launches, and industry cycles, with pre-show, live-event, and post-show content sequences built in.
We establish measurable KPIs tied to lead generation, organic traffic, and content engagement. Monthly or weekly reporting shows what is working, and we continuously optimize the strategy based on real performance data and sales pipeline impact.
Built a product-line content strategy across 8 equipment categories. Technical application guides and comparison content now drive 47% of inbound RFQs from engineers researching solutions.
Created a thought leadership program positioning their engineering team as machining experts. Technical deep-dives on materials, tolerances, and processes reduced the sales cycle by 23% because prospects arrived pre-educated.
Replaced paid search dependency with organic content strategy targeting high-intent industrial keywords. Within 8 months, technical content generated more qualified RFQs than their $38K/month ad budget.
Comprehensive analysis of your existing content across all product lines and applications. We identify high-performers, content gaps, outdated technical information, and opportunities to outrank competitors on key industrial topics.
Deep analysis of how competing manufacturers, distributors, and OEMs are winning with content. We identify gaps in their strategy that become your competitive advantage in search results and buyer trust.
3-6 month content calendar organized by product line, topic cluster, platform, and buyer journey stage. Each piece includes keyword targets, technical review requirements, and trade show alignment notes.
Measurable goals tied to lead generation, organic traffic, and content engagement. Clear dashboards that prove content ROI to plant managers, VPs of sales, and executive leadership.
Detailed buyer personas for engineers, procurement managers, and C-suite decision-makers mapping their technical questions, evaluation criteria, budget concerns, and decision triggers across the full B2B buying cycle.
Streamlined content production process that includes SME interviews, engineering review, and technical accuracy checks without bottlenecking your engineers. We extract expertise efficiently and build it into content that converts.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can generate qualified leads and establish your technical thought leadership.