Data-driven content strategies built for real estate. We help brokerages, agents, property management companies, and real estate tech platforms build content programs that generate leads, establish local market authority, and deliver 3.2x content ROI.
Most agents post sporadically on social media, share random listings, and create market updates only when they remember. Without a content strategy, there is no consistency, no keyword targeting, and no compounding returns from their effort.
Real estate portals own the top search positions for listing keywords. Without a focused content strategy targeting local market expertise, neighborhood guides, and buyer education topics, agents and brokerages are invisible in organic search.
Real estate content has a shelf life. Interest rate changes, inventory shifts, and seasonal buying patterns demand timely content. Without a market cadence framework, your content is always late to the conversation and never builds lasting authority.
We analyze your existing content against local competitors and national portals, map content gaps by property type and market area, and identify quick wins. We also audit your current social media presence, blog, and video content to find what is working and what is wasting effort.
We build detailed buyer and seller personas for your market, mapping their questions, concerns, and decision triggers at every stage from first search to closing. This becomes the foundation for content that meets prospects where they are in their real estate journey.
We deliver a 3-6 month editorial calendar organized by content pillar, market area, and platform. Each piece includes keyword targets, seasonal timing, and market update triggers. We build in a rapid-response framework for interest rate changes, inventory shifts, and local market news.
We establish measurable KPIs tied to lead generation, organic traffic, and content engagement. Monthly or weekly reporting shows what is working, and we continuously optimize the strategy based on real performance data and market conditions.
Built a hyper-local content strategy across 12 market areas. Neighborhood guides and market updates now drive 47% of new buyer inquiries. Agents use the content framework to build individual authority in their farm areas.
Created a thought leadership content program positioning agents as luxury market experts. Educational content on buying, selling, and investment reduced the decision cycle by 23% compared to paid lead sources alone.
Replaced paid search dependency with organic content strategy targeting property investor and landlord keywords. Within 8 months, organic content generated more owner inquiries than their $38K/month ad budget.
Comprehensive analysis of your existing content across all platforms. We identify high-performers, content gaps, outdated market information, and opportunities to outrank competitors on key local real estate topics.
Deep analysis of how competing brokerages, agents, and proptech companies are winning with content. We identify gaps in their strategy that become your competitive advantage in local markets.
3-6 month content calendar organized by market area, content pillar, platform, and seasonal timing. Each piece includes keyword targets, market triggers, and rapid-response templates for breaking market news.
Measurable goals tied to lead generation, organic traffic, and content engagement. Clear dashboards that prove content ROI to brokerage owners, team leads, and property management stakeholders.
Detailed buyer and seller personas for your market mapping questions, concerns, financing considerations, and decision triggers. Content is then tailored to meet prospects at every stage of their real estate journey.
Personal branding content strategy for individual agents and teams. We build frameworks that position agents as local market experts through consistent, authoritative content that drives referrals and repeat business.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can generate leads, build local market authority, and shorten your sales cycle.