YouTube Management for Education

YouTube Channel Management for Education Companies

Increase enrollment, build thought leadership, and engage students through strategic educational video content. We help schools, universities, and edtech companies turn YouTube into their most powerful recruitment channel.

YouTube Certified Partner
Google Partner
10+ Years Experience
237% Avg Channel Growth
$7.3T Global Education Market (est.)
86% Students Use YouTube for Learning
2.5x Higher Enrollment with Video Tours
59% Of Prospective Students Watch Campus Videos

Why Education Companies Struggle on YouTube

Enrollment Numbers Are Declining

Traditional recruitment methods produce diminishing returns. Prospective students and parents research institutions through video long before they visit campus. Without a strong YouTube presence, you are invisible during the most critical phase of the decision-making process.

Competing with Free Online Content

Khan Academy, Coursera, and thousands of free channels set the bar for educational content quality. Your institution needs a YouTube presence that matches these production standards to remain competitive and demonstrate the unique value of your programs.

Faculty Resistance to Video

Professors and instructors lack the time, tools, and motivation to create video content. You need a turnkey production partner who minimizes the ask on academic staff while still capturing their expertise and the authentic campus experience.

How We Grow Education YouTube Channels

1

Educational Channel Audit

We analyze competitor institution channels, student search behavior, and your enrollment funnel to identify the highest-value content opportunities for your programs and campus.

2

Student-Centered Content Strategy

We build a content calendar around campus tours, program spotlights, student testimonials, faculty lectures, and admissions Q&A videos designed to move prospective students through your enrollment funnel.

3

Professional Production

Our team handles classroom filming, campus videography, motion graphics, educational animations, and full YouTube SEO. We create content that ranks for the programs and degrees your prospective students search for.

4

Enrollment Attribution

We track applications, campus visit bookings, and course enrollments from video content. Monthly analytics reporting connects YouTube performance to real enrollment outcomes so you can measure true ROI.

Education Channels We Have Grown

Online Learning Platform

Course Marketing
478% View Growth (12 mo)
6.1% Engagement Rate

Regional University

Enrollment Growth
245% Subscriber Growth
38% More Campus Tour Requests

Complete Education YouTube Management

Campus & Program Showcase

Virtual tours, program spotlights, and facility walkthrough videos that give prospective students an immersive look at campus life and academic offerings before they ever visit in person.

Student Testimonial Production

Authentic student stories that drive enrollment decisions. We film, edit, and optimize real student experiences that resonate with prospective applicants and their families.

Course Preview Content

Lecture samples, curriculum overviews, and instructor introductions that let prospective students experience the quality of your teaching before they enroll.

Education SEO Strategy

Optimization targeting program searches, degree comparisons, and campus queries. We help you rank for the terms prospective students actually use when researching where to study.

Live Event & Webinar Support

Open days, guest lectures, graduation coverage, and webinar production. We capture and repurpose your live events into engaging YouTube content that extends their reach.

Enrollment Funnel Reporting

Monthly reports connecting YouTube performance to real enrollment metrics: application submissions, campus visit bookings, course inquiries, and registration conversions from video viewers.

Education YouTube Management Plans

Starter
$ 1,500 /month
  • 4 videos per month
  • Education SEO optimization
  • Thumbnail design
  • Program descriptions
  • Monthly performance report
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Enterprise
Custom
  • 16+ videos per month
  • Multi-campus coverage
  • Live event streaming
  • Alumni content production
  • Academic year content calendar
  • Performance guarantee
Contact Sales
Education content add-on: All plans include standard program and campus video production. For institutions requiring multi-campus coverage, LMS integration, or academic year content calendars, education add-ons are available.

Education YouTube Management Questions

Education YouTube management starts at $1,500/month for our Starter plan, which includes 4 videos per month with education SEO optimization, thumbnail design, and program descriptions. Our Professional plan at $3,500/month adds student testimonial series, campus tour production, LMS integration, and a dedicated account manager. Enterprise plans for multi-campus institutions are custom-quoted based on scope.
Absolutely. Virtual campus tours and program spotlight videos are core components of our education YouTube strategy. We handle everything from planning the tour route and interview subjects to professional filming, editing with motion graphics, and SEO optimization so prospective students find your campus content when researching schools. These videos consistently rank among the highest-performing content for education channels.
Education organizations typically see measurable enrollment impact within 6-12 months. This includes increased campus visit bookings, application submissions, and course enrollments directly attributable to video content. Video campus tours alone can increase visit requests by 30-50%. Our education clients see significant growth in both channel engagement and enrollment-related inquiries, making YouTube one of the highest-ROI recruitment channels available.
We have extensive experience working with academic professionals who are not comfortable on camera. Our approach includes pre-interview coaching, teleprompter support, and relaxed filming environments that feel conversational rather than performative. We also create content formats that minimize on-camera pressure, such as voiceover lectures with slides, screen recordings, animated explainers, and student-led content where faculty play a supporting role.
Yes. Video is one of the most effective tools for enrollment marketing. Prospective students and their parents research institutions through YouTube before ever visiting campus. By creating compelling program spotlights, authentic student testimonials, and virtual campus experiences, you build trust and familiarity that directly drives applications and enrollment. Institutions with active YouTube channels consistently report higher inquiry-to-enrollment conversion rates.

Ready to Grow Your Education YouTube Channel?

Book a free 30-minute strategy call. We will audit your channel and create a custom growth plan for your educational institution.

Get Free Education Channel Audit

[email protected]  |  +1 (540) 787-3299

Education YouTube Management From $1,500/mo
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