Startup Branding Examples

Brand Video Examples for Startups and Growing Companies

Expert-curated examples with strategies, formats, and actionable takeaways you can apply to your own video marketing efforts.

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Updated 2026
Expert-Curated
Real-World Examples
Actionable Takeaways
Updated 2026

Why These Examples Matter

Startups use brand videos to communicate their vision, attract talent, and build emotional connections with early customers and investors.

Top Startup Branding Video Examples

Brand Narrative

Origin Story Videos

Founder-led origin stories explain why the company exists and what problem drove its creation. Authentic founding stories build emotional investment from customers and investors alike.

Origin StoryFounderMission
Brand Identity

Mission & Values Videos

Mission videos articulate what the company stands for beyond its products. These videos attract like-minded customers and employees who share the company's values.

MissionValuesPurpose
Employer Brand

Culture & Team Videos

Startup culture videos showcase the energy, collaboration, and innovation that define the work environment. They attract talent excited by the startup experience.

CultureTeamTalent
Fundraising

Investor Pitch Videos

Polished pitch videos communicate the opportunity, traction, and vision to potential investors. A compelling video pitch can open doors that cold emails cannot.

PitchInvestorsFundraising

What You Can Learn

Focus on Authentic Stories

The most effective startup branding videos feature genuine experiences and real results rather than scripted corporate messaging.

Quality Reflects Your Brand

Production quality in startup branding videos directly impacts how audiences perceive your brand's professionalism and credibility.

Consistency Builds Momentum

Regular publishing of startup branding content builds audience trust, algorithmic favor, and a compounding library of marketing assets.

How to Apply These Lessons

How Onewrk Can Help

Onewrk helps businesses create professional startup branding content that drives results. Our team combines strategic planning with high-quality production to deliver videos that engage your target audience and achieve your marketing objectives.

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[email protected]  |  +1 (540) 787-3299

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Common Questions

Professional startup branding videos typically range from $2,000 to $15,000 per video depending on complexity, location requirements, and post-production needs. The investment pays for itself through increased engagement, leads, and brand credibility.
Track views, watch time, engagement rate, click-through rate on CTAs, website traffic from video, and lead generation attributed to video content. Set specific KPIs aligned with your business objectives.
Many organizations start with an agency for initial production quality and brand establishment, then build internal capabilities for ongoing content. A hybrid approach balances quality with cost efficiency.