Expert-curated examples with strategies, formats, and actionable takeaways you can apply to your own video marketing efforts.
SaaS companies are proving that YouTube is one of the most powerful channels for B2B marketing. These channels demonstrate how software brands can educate, engage, and convert audiences through video content.
Leading SaaS brands use YouTube to showcase product features, tutorials, and use cases. These channels turn complex software into digestible content that drives trial sign-ups and reduces churn.
SaaS thought leaders use YouTube to discuss industry trends, share frameworks, and position their brand as an authority. This content attracts decision-makers during the research phase of the buying cycle.
Video case studies and customer testimonials are powerful social proof for SaaS companies. Channels that regularly feature customer success stories build credibility and shorten sales cycles.
Developer-focused SaaS brands create technical tutorials, API walkthroughs, and coding demos. This content builds community loyalty and drives bottom-up adoption in engineering teams.
Top SaaS channels lead with educational content that solves real problems. Product mentions come naturally within helpful content rather than through hard-sell approaches.
SaaS brands maximize ROI by repurposing YouTube content into blog posts, social clips, podcast episodes, and email sequences.
Map content to awareness, consideration, and decision stages. Thought leadership for top-of-funnel, product comparisons for mid-funnel, and demos for bottom-of-funnel.
Create product tutorials that solve specific problems. Instead of generic feature overviews, create tutorials addressing specific pain points your customers face. This drives organic search traffic and product adoption.
Feature real customers in video content. Customer stories are more persuasive than feature lists. Record short interviews with satisfied customers explaining how your product solved their challenge.
Publish consistently on a predictable schedule. B2B buyers research over weeks or months. A consistent publishing cadence keeps your brand top-of-mind throughout their evaluation process.
Optimize for B2B search intent. Target keywords like 'best [category] software,' 'how to [task] with [tool],' and '[competitor] alternative' to capture high-intent search traffic.
Use YouTube as a sales enablement tool. Share relevant videos with prospects during the sales process. A well-produced product demo or customer story can accelerate deal closure.
Onewrk helps SaaS companies build YouTube channels that drive product awareness, generate qualified leads, and establish thought leadership. We specialize in B2B video content strategies that align with your sales funnel.
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