Data-driven content strategies built for education. We help universities, K-12 school districts, edtech companies, and online learning platforms build enrollment-focused content programs that drive student recruitment, establish academic thought leadership, and deliver 3.2x content ROI.
Every university says "world-class faculty" and "vibrant campus life." Without a content strategy that highlights your unique programs, student outcomes, and institutional strengths, prospective students cannot tell you apart from dozens of competing schools.
Today's students and parents spend months researching programs, reading reviews, and comparing institutions online before ever contacting admissions. If your content does not answer their questions at every stage of the decision journey, competitors will.
Enrollment deadlines, application windows, orientation periods, and semester transitions create intense content demands at predictable times. Without a proactive content calendar mapped to these cycles, your team scrambles reactively and misses critical recruitment windows.
We analyze your existing content against competing institutions, map content gaps by program and student journey stage, and identify quick wins. We also audit your content production workflow across departments to find bottlenecks and missed opportunities.
We build detailed student personas for each program, mapping their questions, concerns, and decision triggers at every stage from initial awareness through enrollment. This becomes the foundation for content that meets prospective students where they are in their decision journey.
We deliver a 3-6 month editorial calendar aligned with application deadlines, enrollment windows, and academic milestones. Each piece includes keyword targets, audience segments, and platform-specific guidelines to ensure content reaches prospective students at the right moment.
We establish measurable KPIs tied to enrollment inquiries, application rates, organic traffic, and content engagement. Monthly or weekly reporting shows what is working, and we continuously optimize the strategy based on real performance data.
Built a program-specific content strategy across 18 departments. Aligned content production with enrollment cycles and application deadlines. Content now drives 47% of new enrollment inquiries.
Created a thought leadership content program positioning their instructors as industry experts. Educational content reduced the enrollment decision cycle by 23% compared to paid acquisition alone.
Replaced paid search dependency with organic content strategy targeting high-intent keywords around school choice and program quality. Within 8 months, organic content generated more parent inquiries than their $35K/month ad budget.
Comprehensive analysis of your existing content across all programs and departments. We identify high-performers, content gaps, outdated program information, and opportunities to outrank competing institutions on key education topics.
Deep analysis of how competing universities, school districts, and edtech companies are winning with content. We identify gaps in their strategy that become your competitive advantage in student recruitment.
3-6 month content calendar organized by program, topic cluster, platform, and student journey stage. Each piece includes keyword targets, enrollment cycle alignment, and department input requirements.
Measurable goals tied to enrollment inquiries, application rates, organic traffic, and content engagement. Clear dashboards that prove content ROI to administrators, deans, and board members.
Detailed student and parent personas for each program mapping questions, concerns, financial aid considerations, and decision triggers. Content is then tailored to meet prospective students at every stage of the enrollment journey.
Streamlined content workflow that coordinates across admissions, marketing, academic departments, and alumni relations. We unify your institution's voice and ensure consistent messaging without the typical cross-department bottleneck.
One-time strategy
Comprehensive strategy
Ongoing partnership
Get a free content audit. We will analyze your current content, identify gaps, and show you exactly how a data-driven strategy can drive enrollment growth and establish academic thought leadership.