An 8-week program to stand up your own in-house video production team — the roles, workflows, tooling and playbooks that let your company publish consistently without a permanent agency. Priced for outcomes, no lock-ins.
An agency retainer is the right answer for a lot of companies — you pay, videos arrive, you never touch the process. But some companies want the opposite: they want a content capability that lives inside the business, that keeps producing whether or not a vendor is on the payroll, and that turns "we should do more video" from a recurring invoice into an owned asset. If that is you, renting output forever is the wrong shape. You need to build an in-house video production team — and you need someone who has run one to build it with you.
That is what this program does. Over eight weeks we take you from "we want to make video" to a functioning internal team with defined roles, a repeatable workflow, the right tools, documented playbooks and a 90-day plan of what to make. We are not there to become your permanent supplier — we are there to make ourselves unnecessary. At the end you hold the keys, and we stay close for three months of advisory so the first bumps do not derail the habit.
This is for companies where content is strategic enough to own: SaaS and B2B brands publishing regularly, founder-led companies that want the founder's voice in-house, and marketing teams told to "do YouTube" without a blueprint for how. It works whether you already have a creator on staff, a marketer who could grow into it, or nobody yet and a plan to hire. What it is not is a fit for a one-off video — for that, hire a production team for the project and skip the team build.
We define exactly who you need — one versatile creator or a small pod — write the role descriptions, and help you screen and interview so you hire the right people, not just available ones.
A documented production workflow from idea to published video — briefs, filming, editing, review and publishing — so quality does not depend on any one person remembering how it is done.
A lean, budget-matched set of tools — camera and audio, editing software, project management and publishing — chosen so your team spends on what it uses, not on shelfware.
Hands-on sprints where your team actually makes videos with us — shooting, editing, packaging and publishing — so they learn by doing, not by watching a slideshow.
A concrete calendar of what to publish in your first quarter — specific concepts, formats and cadence — so the new team starts with momentum instead of a blank page.
After handover we stay on for a quarter — reviewing output, unblocking problems and refining the SOPs — so your team is supported through the period where habits either stick or slip.
Weeks 1–2: goals, roles and hiring. We scope the team you need and help you get the right people in the seats.
Weeks 3–4: workflows, SOPs and the tooling stack. We install the machine your team will run every week.
Weeks 5–6: training sprints where your team ships real videos with us, learning the process hands-on.
Weeks 7–8: the 90-day plan goes live and your team takes the wheel, with three months of advisory behind them.
Starting prices below. See where the team-build sits against our managed services on the full pricing page.
Stand up one in-house creator
Stand up a small multi-role team
Multi-team or multi-location
Prefer a hands-on kickoff? Ask about the in-house team workshop waitlist when you book — we run periodic workshop cohorts for teams starting from scratch.
We are a senior team in Bangalore that has worked with channels including Heartfulness (3.2M+), Pot and Bloom (200K+) and Home Banao (100K+). The workflows, SOPs and packaging frameworks we install in your team are the same ones we use ourselves — not theory pulled from a course. And because our judgement is on display, you can vet it before you commit: we publish public channel teardowns showing how we analyse and rebuild real channels.
Watch the teardowns on our public teardown channel, or request a teardown of your channel. If a room is part of the build, our studio setup service equips it; if you want the strategy layer defined first, start with content strategy consulting. For the mechanics your new team will need to master, our guide on how the YouTube algorithm works is a solid primer.
Book a free call to scope the team you need — or join the in-house team workshop waitlist.
Book a CallTell us where you are now. We'll reply within one business day with a specific, no-obligation plan — no pitch deck.